Blogging can be a great tool to either prop up your small business or establish yourself as an authoritative voice in your field. But if you’re reading this, chances are you already know this and are looking to take the leap and start blogging whether it be for your business or yourself. This article will help teach you how to create a blog post from scratch that won’t get lost on Google page 6.
These pointers are excellent for newbies, but they’re also useful for seasoned writers who want to revise and refresh their skills. So, if you want to know how to write blog Rygar Enterprises style; keep reading.
How to write blog Rygar Enterprises style: Our top tips
Come up with a great idea
Before you figure out what the post will be about take your audience into account; what they want to read about, what are their interests, and so on. Write down all kinds of blog topics you think your target audience will be interested in and go from there. Sure, you can just write about what interests you, but what good does that do if no one is going to read it?
Ideas can come to you at any time, so always make sure to carry a notepad or have a specialized Google Doc on your favorite device you can open at any given moment.
If you’re fresh out of ideas you can always try association games or mind mapping to help the process along. There’s also discussing ideas with friends, and your followers on social media, even coworkers if you’re in a traditional work environment. You can also check out blogs in a similar niche and identify the topics they haven’t talked about yet.
Research the topic and outline
So, you’ve got your idea, but the post needs to be a winner. Let’s say you’re going to write about time management for freelancers and digital nomads You should read the first three or four articles that appear after typing ” time management for freelancer ” into Google.
As you read through the top Google results ask yourself the following:
- How is the article structured?
- What’s the median length?
- Are they written in a causal tone or meta-business language?
- Do they link to other sources or research? If so why? If not, why not?
This won’t take up much of your time, but it will show you how authoritative voices in the field communicate with their audience. Additionally, these posts can also be taken as secondary resources you’ll link to in your own article.
Once you’re done researching outline the article to ensure you’ll have everything covered and won’t start rambling at some point.
Headings that draw attention
This might be a controversial suggestion as many bloggers prefer to write their headings last. So, if you’d rather do that it’s also an option. For us, writing a blog post becomes much easier once we’ve decided on a headline. It sets the tone and helps clarify the overall idea. A great post is about one thing, it tells one story, not 3, not 5, and certainly not 100. Just come up with a fictitious title to give your text some structure. You can always touch it up later if you so desire.
Good titles are captivating, and evocative, making the reader want to know more. This is not much different from TV or books. Ask yourself; what would you rather read a book titled “This Is How You Lose The Time War” or “Time War”? They are the same book but one title is infinitely more compelling than the other.
If you don’t do it correctly, this is the only thing your readers will see when they visit your website. Don’t worry about spending some extra time coming up with a title or a heading. This is both the first and last step before pressing “publish.”
Writing the post
If you’ve followed our previous tips you’re not starting the writing process with an empty page. You have a title, maybe a few headings, and a basic outline. This puts you in a much more prepared state to start writing and do it well. But there are a few basic rules to think about. Just typing away on the keyboard won’t e enough.
Keep these tips in mind as you’re writing:
- Make sure the sentences are of varying lengths
- Make sure the paragraphs are of varying lengths
- Add images and later alt text
- Leave little reminders if a piece of information is missing( xx% of people report that…)
Edit and check for grammar mistakes
Writing is only half the job, the editing is the other. Spend some time editing the finished piece. Pay attention to both content and grammar. Make sure to also cut back on wordy sentences and tangents if you have a tendency to overcomplicate things.
Do you see any typos? Are the sources you’re using credible and did you link them? To ensure you don’t overlook any small details, think about keeping a simple editing checklist.
Once you’re done take a small break and refresh. After a few minutes take one last glance to ensure nothing is a miss, and if you still find mistakes or writing problems correct them. You’ll be happy you did it, as well as your readers.
A well-written and well-research blog post doesn’t mean anything if no one’s going to read it. All of your efforts will have been in vain. SEO optimization to rescue!
Optimizing content for search engine optimization is a crucial phase in content creation. It entails elements such as strategic use of keywords, URLs, titles, and meta descriptions as well as following readability criteria.
To make sure that your content shows up at the top of search engine results, educate yourself on the best on-page and off-page SEO practices. There are also a lot of plugins you can download for free that come with an SEO checklist. These can help you get the hang of it rather quickly.
Before deciding to share your masterpiece make it a part of your content schedule. Consistency is key with content schedules. You can post once, twice, or thrice per week as long as it’s consistent. This way, readers know what to expect and when. To help you stay on track create a calendar with deadlines for every piece of content you’ll be putting out.
Now, it’s finally time to hit that “Publish” button and share with the world. But don’t just share by publishing it on the site, Tweet about it, post a quote or screen grab on Instagram or promote it on Facebook. Cross-promotion is one of the keys to success.
Add all the magic ingredients together
So, now you’ve learned how to write blog Rygar Enterprises style. We use this method, and all we can say is that it’s not doing too shabby.
So before posting just remember:
- keep a notepad so you can jot down ideas
- always research a subject before taking the plunge
- write a headline to give more structure
- write in accordance with your outline and don’t be afraid to make mistakes
- check for grammar and spelling errors
- SEO is the driving force of online traffic
- cross- portion is a great way to get your work out there