Gift Wrapper — Review (2025): Add Gift Wrap & Notes in WooCommerce (Clean Tax, Stock, and Reporting)

Gifting is one of the simplest upsells a store can offer—and one of the easiest to get wrong. Hard-coded fields or generic “product add-on” checkboxes often break tax handling, stock tracking, and order reporting. Gift Wrapper solves the entire flow inside WooCommerce: gift wrap and gift notes on the product page, per line item in the cart, and at checkout—while treating wraps as real products for proper pricing, taxes, inventory, and analytics. Prefer to trial the basics first? There’s also a free version on WordPress.org: Gift Wrapper.

TL;DR — Should you use it?

If you want a fast, reliable way to offer gift wrap without wrecking ops, Gift Wrapper is the right pick. It’s “install → configure → ship,” and the big win is that wraps are separate line items—so finance gets correct taxes, ops gets stock control, and marketing gets measurable impact on AOV.

Rating: 4.6 / 5
Best for: WooCommerce stores with giftable catalogs (books, toys, beauty, décor), Q4 campaigns, and corporate gifting
Skip if: you only need a one-off text note and don’t care about stock/tax/reporting

What Gift Wrapper actually does (and why it’s different)

• Multiple touchpoints: offer wrap on the product page (PDP), on each cart line item, and at checkout for the entire order.

• Gift notes anywhere: optional message fields at PDP/cart/checkout with sensible character limits.

• Wraps as products: each wrap style is a WooCommerce product with its own SKU, price, tax class, and stock—so wraps appear as separate line items on orders, emails, and invoices.

• Rules & exclusions: include/exclude by product or category (skip bulky items, drop-shipped SKUs, etc.).

• Per-item flexibility: shoppers can add more than one wrap to a product or wrap only certain items in multi-item carts.

• Flexible UI: simple checkbox above/below “Add to cart,” slide-down panel, or modal with thumbnails for multiple styles.

• Builder & i18n: Elementor Pro widget; fully internationalized and WPML-ready (plus a handy string “translator” page).

Why this beats generic add-ons: treating wrap as a true product means you can apply different tax classes, manage physical stock for papers/boxes, and attribute revenue per wrap SKU. Generic add-ons rarely do all three cleanly.

Setup: from zero to gift-ready in 10 minutes

1. Create wrap products — e.g., “Classic Wrap,” “Holiday Paper,” “Premium Gift Box.” Set prices (e.g., $3.99 / $7.99), assign a tax class (can differ from merchandise), and enable stock if supplies are limited.

2. Choose placements — PDP for high-intent SKUs, cart for per-item control, checkout for an easy “wrap all” option.

3. Add rules/exclusions — omit categories like furniture; use separate “wrap groups” for PDP vs checkout if you want different choices.

4. Pick the UI — checkbox for speed, modal for showcasing multiple styles (thumbnails help), slide-down for simple two-option setups.

5. QA the flow — wrap one of two items on PDP, add a global note at checkout, verify: separate line item(s), correct tax/price, stock decrement, thank-you and email outputs.

Real-world use cases

• Seasonal campaigns: enable a “Holiday” wrap set from November–January with themed papers and a premium gift box. Price the box higher and feature it visually.

• Corporate gifting: allow per-item wraps and unique notes in the cart so buyers can split gifts within one order. Line items make accounting painless.

• Last-minute shoppers: place the PDP control above “Add to cart” on top gift SKUs to reduce later edits.

• Merchandising tests: A/B test wrap prompts on PDP vs checkout for two weeks each—keep the attach-rate winner.

What to measure (and how)

Because wraps are real line items, you can track:

• Attach rate: orders with ≥1 wrap ÷ total orders.

• AOV lift: average order value for wrapped vs non-wrapped orders.

• Style popularity: revenue per wrap SKU (restock the winners; trim the laggards).

• Seasonality: weekly attach rate through Q4 and early Q1.

If you’re sending e-commerce events to GA4, include wrap line items so you can build quick comparisons in Explorations.

Pricing strategy that works

• Entry wrap: ~7–12% of median product price in your most giftable category.

• Premium tier: 1.7–2.3× entry price (e.g., rigid box + tissue + handwritten card).

• Seasonal uplift: consider +10–20% during peak weeks if attach rate remains strong.

• Threshold promos: use “free wrap over $X” sparingly to push desired cart sizes.

UX & ops best practices

• Copy that converts: “Add gift wrap ($3.99) + gift message” beats “Gift wrap available.”

• Cap message length: 150–200 characters with a live counter keeps packing slips tidy.

• Show photos for choice: thumbnails under each style reduce hesitation.

• Name wrap SKUs clearly: “WRAP-CLASSIC,” “BOX-PREMIUM” for unambiguous picking.

• Exclude headaches: bulky, odd-shape, or external-fulfillment SKUs should be excluded by category.

• Returns policy: decide whether wrap is refundable; typically no unless unopened.

Compatibility notes

• Elementor: dedicated widget makes PDP placement and styling straightforward.

• WPML / translation: fully internationalized with an in-plugin string editor.

• Cart behavior: customers can add, edit, or remove wraps per line item—ideal for multi-gift orders.

• Bundles/composites: listed compatibility with popular extensions (e.g., Mix & Match, Composite Products beta). Always test edge cases on staging.

Pros / Cons

Pros

• Wraps as true products = correct tax, stock, reporting

• PDP, Cart, and Checkout placements cover every buyer journey

• Per-item control and multiple wrap styles per product

• Rules/exclusions by product/category; flexible UI (checkbox/slide/modal)

• Elementor widget; i18n/WPML-ready

Cons

• You’ll spend a little time defining SKUs, prices, and exclusions

• If you only need a one-line note, this can be more than you need

• For multi-style setups, a few images (thumbnails) are strongly recommended

Who benefits most

• Gift-heavy catalogs: books, toys, cosmetics, small home goods

• Generalist stores: quick checkout-level wrap, then expand to PDP on curated gift collections

• B2B/corporate gifting: clean line items and per-item notes simplify invoicing and fulfillment

• Agencies: a repeatable gifting setup that scales across clients

Pricing snapshot (from the site)

• 1 site: $49/year (lifetime $89)

• 5 sites: $89/year

• 100 sites: $159/year
  As always, confirm current pricing before purchase.

Troubleshooting cheatsheet

• Wrap not showing? Check category/SKU exclusions and the template placement.

• Wrong tax? Verify the wrap product’s tax class and your tax zone rules.

• Message missing in emails? Ensure email templates include the wrap line item meta.

• Stock not decrementing? Enable “manage stock” for physical wrap SKUs (papers/boxes).

Verdict

Gift options should be effortless for shoppers and bulletproof for your back office. Gift Wrapper nails both: simple, flexible prompts on PDP/cart/checkout and clean line-item accounting behind the scenes. Start with one entry wrap and one premium option, place a visible PDP control on your top giftables, and track attach rate and AOV weekly. If the numbers climb—as they usually do—expand into seasonal sets and corporate flows with confidence.